Ca tot comentam ieri despre ce-i trebuie unui planner: inainte de orice, ar trebui sa fim 'doctori' in schimbare sociala (ca, de altfel, si marketer-ii). Iata un articol de baza, identificat de Diana. Merci, Diana!

This paper looks at how change happens and how to make it happen. It surveys a number of change theories in the fields of history, the philosophy of science, anthropology, sociology, and management theory. It concludes by offering some strategies for promoting change in organizations and communities. The paper was originally prepared for the Pew Partnership for Civic Change in 1996.